Using affiliate marketing to build brand awareness and reach new customers is a perfect choice for companies and brands.

How you advertise your brand can have a definite effect on its growth. While all types of advertising have their benefits, some advertising strategies can be more growth-oriented than others. Using affiliate marketing to build brand awareness and reach new customers is a perfect choice for companies and brands that want to see growth – audience growth, sales growth, and growth of the brand-customer relationship.

Affiliate marketing allows brands to advertise to pre-existing audiences on popular platforms, through an affiliate’s posts. A few pluses of working with affiliate publishers include the fact that these content creators have:

Passion for What They Do

Excitement is contagious. You want everyone to be as excited about your brand as you are, and there’s no better way to share that enthusiasm with an audience than by partnering with an affiliate publisher. Often, publishers have a real passion for their industry or niche and have established themselves as a source of knowledge to their audience. Affiliates can post product demos, reviews, and recommend offers and promotions to their followers. The enthusiasm that an affiliate brings to a campaign – and inspires in their followers – can truly fuel brand recognition.   

A Unique Voice

No two affiliate publishers are exactly the same, and each publisher can bring something special to the table. Being able to access and analyze an affiliate publisher’s demographics can help you diversify and branch out into new consumer markets, and it can allow you to find affiliates who are similar to the ones you already have. Affiliates each have their own style – how they create and present content and interact with their audience – but the common denominator will be that they’re creating fresh content and maintaining audience interest, which can translate to interest in the products and brands they promote.   

The Goal of Audience Growth

Affiliates need an audience. They become affiliate publishers by building up a significant number of followers, but they don’t stop there. Affiliates are growth-minded, they continue to work on growing their audience and promoting follower engagement as they post content and promote brands. It’s good for their business—and it’s good for yours. If your affiliates are always working on building follower loyalty and increasing views and clicks, that means they’ll also be working to help you create brand loyalty, more website traffic, and an increase in customers.

Affiliate marketing can be extremely beneficial for brands and marketing managers. Advertising through publishers is a widely popular strategy, one that is used by new and well-established brands alike. With relatively low start-up costs, SEO benefits, and traffic-boosting potential, affiliate marketing is a favorite among digital marketers and brand owners. And now finding publishers and adding new affiliates to your program is easier than ever with the Publisher Finders tool. Our Publisher Finders tool allows you exclusive access to our database of affiliates, influencers, and other content creators who are ready join the right marketing program. You’ll be able to evaluate affiliates and contact them about joining your program.  Try it out for FREE now or subscribe for monthly or yearly rates. Start building your brand with affiliate marketing and the Publisher Finders tool.