Partnering with Influencers: A Guide to Finding and Onboarding Affiliates

As an affiliate program manager, you need to make sure that these influencers are a good fit for your brand which can take some work. Make the process of finding and onboarding affiliates easy with the help of your friends at Publisher Finders, the experts in all things affiliate marketing.

When it comes to social influencers, they will do just that: influence. But you don’t want to get caught up in all the bells and whistles when you are trying to recruit influencers to promote your brand. As an affiliate program manager, you need to make sure that these influencers are a good fit for your brand which can take some work. Make the process of finding and onboarding affiliates easy with the help of your friends at Publisher Finders, the experts in all things affiliate marketing. Leave it to Publisher Finders to do all of the heavy lifting so that you don’t have to. The Publisher Finders tool is an extensive database that finds and stores the contact information of influencers you will be excited to connect with. This means that you don’t have to look far for your next influencer and can focus on the onboarding process of your newest affiliate.

Finding affiliates just got a whole lot easier. With a subscription to Publisher Finders, you can effortlessly search and find relevant influencers, affiliates, and web publishers by keyword. You can also create lists of affiliates you want to prospect and save them in one readily accessible file. Additionally, you can choose to opt-in to email notifications from affiliates you are interested in as well as notifications of prospective affiliates and influences you may be interested in.

Now that you understand how Publisher Finders can help you find quality affiliates to grow your brand, it is important to know the best approach to take when onboarding them to your program.

1. Provide detailed information on your products and services

Now that you understand how Publisher Finders can help you find quality affiliates to grow your brand, it is important to know the best approach to take when onboarding them to your program.

2. Offer training and support materials

In addition to providing detailed product information, you are going to want to offer training and support materials to your new affiliate influencers.  It’s standard procedure at most companies to provide new hires with some sort of job training program, so why not do the same for your affiliate program? This also lets your affiliates know that you are there to discuss any questions and concerns they might have and to offer them support and communication.

 

3. Establish clear expectations and guidelines

Another way to provide support to your new affiliates is by establishing clear expectations and guidelines for them to follow. This sets a foundation for understanding company policies and branding guidelines and mitigates any misunderstandings that may occur down the road. By doing this, you will make your affiliates more confident about promoting your brand because they will know exactly what their goals and expectations are.

 

 

Now that you are familiar with some of the tips and tricks for finding and onboarding affiliate influencers, it is time to put these newfound skills to the test. You can start with a FREE 2-week trial to Publisher Finders and utilize all that there is to offer, or book a FREE demo with creator Evan Weber and walk through the software together!