Are you running enough ads online? Are you advertising in the right places? What about influencers and affiliates – do you need them or should you focus on other strategies? There are a lot of questions to ask when it comes to marketing your ecommerce business. Since digital advertising has become so multifaceted over the past decade, there are many ways to promote a business within every sort of niche and industry more effectively than ever before. There are numerous tools, platforms, and proven methods that can be used to grow an ecommerce business or brand online.
But knowing where to begin can be daunting. One of the most effective ways to start advertising more profitably can be to hire an experienced ecommerce digital marketing agency. Budgeting for advertising and hiring a marketing agency should be part of every ecommerce business’s growth strategy. Why’s that? If the goal is more revenue, more online sales, more leads, more viewers, more subscribers, or more traffic, that calls for expert advertising strategies that can help a business or brand link up with the consumers it’s made for. Let’s face it, the internet is a big open space these days and everyone on it is competing for attention. You may have only seconds to capture a potential customer before they move on. You’ll want to reach the people who are interested in what it is that you do. That means that you need targeted ads, great content, a top-notch website, and an online presence that’s built for growth.
That’s where a top digital marketing agency can help. By using the right types of ads on the right platforms, while making sure that your overall online image and presence is working for you, an ecommerce marketing agency can help you reach your goals. But, what you don’t want to do is settle for just any online advertising agency. Finding the right digital marketing agency can mean weeding through a few prospects and knowing what to look for. Here are a few questions you should ask before working with an ecommerce marketing agency:
What is a successful campaign for you?
The goal of all advertising should be to generate positive growth and revenue. However, success will not mean the same thing for everyone. You’ll want to see if an agency’s projected aims align with your own goals for your ecommerce business. It’s good to have an idea of what you want to get out of working with an agency (for example, building up a profitable social media presence or driving X amount of visitors to a website each day.) Your goals can be as broad or narrow as you’d like them to be. But being able to discuss these goals with an agency is the important thing. Any good agency should be able to listen to your specific needs and goals and tell you whether they feel they will be able to help you achieve them – and then elaborate on how they plan to do so. Watch out for any agency that gives you a ‘too good to be true’ proposal. Promising unrealistic gains or staying vague about their practices can be a sign of an agency that uses disreputable tactics.
Which platforms do you use most often?
Any good ecommerce marketing agency should be proficient in managing campaigns on multiple ad platforms. Depending on the brand and the desired audience, some platforms will be more useful than others. However, an agency should be good at managing ads on all of them – from older platforms like Google Ads and YouTube to the relatively newer TikTok Ads – and a good agency should stay up on the latest advertising trends and posting strategies for each platform.
Who will handle the content?
You’ll want to find out who will be responsible for content creation for your brand or business. Some brands prefer to hand over their own content and some leave it up to a marketing team. A good agency will be able to consider your vision and your goals, as well as assess your needs and then come up with a customized content strategy.
What’s your approach to SEO, CRO, and ROI?
When it comes to online marketing, these are some important initials. A strong ecommerce marketing agency should be skilled in search engine optimization (SEO) management. SEO is what can be used to drive traffic to a site and to get noticed by consumers. A good agency should be knowledgeable about SEO changes and should use a strategy that keeps up with these changes. Conversion rate optimization (CRO) is ensuring that a website performs as well as it should. A dedicated marketing agency should be able to tell you about their CRO tools and tactics and how they can focus on improving your conversion rate (action taken on your website.) And a return on investment (ROI) is part of the purpose of SEO and CRO strategies – you’ll want an agency that places attention on the areas that will benefit you the most and uses all of the tools available to make sure that you’re getting the most out of your advertising budget.
How often do you meet with your clients?
Finding a digital marketing agency that prioritizes client communication is important. While you are busy running your business or brand and an agency is busy managing your ad campaigns, that doesn’t mean you shouldn’t hear from each other. Get a feel for how often an agency meets with its clients and what those meetings should be. You’ll want to find an agency that can be accommodating to you and your team’s needs and will be available to answer questions or respond to feedback. Look for an agency that can customize a meeting schedule for regular marketing updates and reports.
Why should we choose to work with you?
Finding the right ecommerce marketing agency can be an interview process like any other. Sometimes it may take some thought, sometimes you’ll know it right away. But a good agency should be able to elaborate on what they can do for their clients, their approach to marketing, and what they can do to help you reach your goals.
If you’re looking for an ecommerce advertising agency, take a look at Experience Advertising. ROI-focused, customized campaigns on the most popular ad platforms have helped its clients to grow – your business or brand can be next. Contact Experience Advertising today to talk about what this agency can do for you.