What is content marketing, and how can it be beneficial to your affiliate recruitment effort? Simply put, content marketing is exactly what it sounds like it is. It is when a brand or company delivers content for its targeted audience through creation, publication, and distribution online. Content marketing isn’t the sharing of any and all content. Content needs to be relevant and valuable to your audience otherwise it is a waste of effort and resources. You will want your audience to see your content and think “Wow! I really want to know more about that product now,” or, “Wow! This is a company that cares about its work. I wonder how I can become a part of its affiliate program.” That’s why it is important to understand the best practices and examples as it releates to content marketing and affiliate recruitment.
Knowing what defines content marketing will not be enough. You are going to need to know what practices are best when it comes to strategizing and analyzing your content creation and delivery. For starters, what content creators do you have on your team, if any at all? Unsure of where to find content creators who are ready to work with you? Try Publisher Finders and get immediate access to a database full of quality sources (aka your next content creator). To get started immediately on maximizing your content marketing strategies, turn to Publisher Finders to do the heavy lifting for you so you can focus your time and energy on growing your affiliate program. Keep reading to find out how you can best excel in content marketing:
Practice 1: Include Customer Voices
Your customers are your biggest stakeholders when it comes to your products and services. Make sure that the content you are sharing online is consistent with what people are saying about your brand, otherwise, all credibility goes out the window. Not being authentic is off-putting to most consumers and can degrade your brand’s reputation.
Practice 2: Create Content Consistent with What People are Consuming
Don’t waste your time and resources creating content that nobody is going to read, watch, or listen to. We live in a digital world, so take advantage of platform trends to give your brand the most relevant exposure. People are always on their phones and devices, so make sure your ads are properly optimized for digital viewing.
An example of this is through the use of video content. Videos can offer an effective path to better engagement with your targeted audience in such a way that requires only the viewers' attention. This doesn’t mean you have to create the next blockbuster film to promote your products, it means that you may need to launch your next product with a quick demonstration to show its benefits and why it is worth purchasing.
It is also important to remember the shorter the video the better. With platforms like TikTok and YouTube, and even Instagram Reels, people are engaging with more content so getting straight to the point is important.
Practice 3: Content Audit
You were probably already initiating content marketing and didn’t even realize it. The question is, were you doing it effectively? Maybe, or maybe not, but that’s not the point. Look at the content you published in the past and recognize the patterns of what worked and what didn’t. Take what didn’t work and rework it in a way that matches the previous successes to fill in the gaps or shortcomings.
Now you know how to get the most out of content marketing, don’t worry about having to do it alone. With a subscription to Publisher Finders, you will be able to recruit talented affiliates and content creators who are ready to work with you to promote your brand to their online audiences. Get started ASAP with a FREE two-week trial to find the best affiliate content creators for your brand!