Building Strong Relationships with Your Affiliates: A Guide for Affiliate Managers
So, you’ve found the perfect affiliates to promote your brand. Now what? It’s time to build a strong relationship with them. The importance of this goal is to establish an open connection between you and them which will make it so they want to keep working with you and produce top quality content for your brand and ad campaigns. It’s simply a no-brainer to instill good communication with those on your affiliate team, and to create bonds with your publishers.
Not sure on how to do this? That is A-Okay. Publisher Finders is here to help you with this process and provide you with some advice on how to build strong relationships with your affiliates.
1. Establish clear communication channels
Clear communication channels are going to be what lays a sturdy foundation for establishing a connection with your affiliates. This keeps them in-the-know on what is happening and sets clear expectations of what you want from their work. They won’t know until you tell them. If you’re launching a new product line or service, they need to know the details if they are going to begin promoting them. This also creates a steady flow of information and sets precedent on letting your affiliates know that you are available to them whenever they need to reach out to you. Communication is a two-way channel and is a valuable skill to have when it is done correctly. When communication is strong it offers opportunities for personal and communal growth which will help your affiliate, and yourself, be the best that they can possibly be for your affiliate program.
2. Provide regular updates and support
Once you have established a solid foundation of communication between your affiliates and yourself this will allow you to provide regular updates and support. As mentioned above, it is important for your affiliates to know that you are available to them to hear their concerns and comments as well as respond to questions when needed. Regular updates and support will build a foundation of trust and establish grounds for handling conflict when it arises. Clear communication, regular updates, affiliate newsletters, tips and strategies for promoting your brand, and easy-access support are just some of the requirements for a smooth sailing ship when it comes to your affiliate program. Regular updates are important to let your affiliates know how they are doing. This could mean updates on business or even shoutouts to congratulate affiliates on their hard work.
3. Offer incentives to motivate and retain affiliates
Investing in your affiliates means more than just outreach to get them to be on your team. It also means providing them with incentives and support to motivate and retain them in your affiliate program. This could be monetary, or prizes and recognition for top affiliate sales. It is important to recognize the work of your affiliates to make them feel valued. This is HUGE when it comes to relationship building. Affiliates will want to work with you and produce the best content possible when they know that they are being recognized for all of their efforts.
Now that you have the knowledge that you need as an affiliate manager to garner solid relationships with your affiliates there is no excuse to not head over to Publisher Finders right now to get started. If you’re still not sold, try a 14-day FREE trial on us!